Haircare · Plum
Plum Avocado & Argan Frizz Control Shampoo
For an oil-containing, frizz-focused formula.
₹356
Listed for purchase; delivery depends on location
Displayed brand-store item price; shipping and conditional coupons excluded. Checked 2026-10-10. Price and stock can change.
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The useful distinction
Why it’s in the edit.
Plum's Avocado & Argan Frizz Control shampoo names avocado oil, argan oil and aloe vera, with glycerin and conditioning polymers in its published ingredient list. It is labelled sulphate-free and the list includes fragrance. The checked 250 ml pack costs more than Coconut & Peptides but less than Minimalist Hydrating Factors.
The other side
Before you choose.
Fragrance is present. Curl-friendly and frizz-control wording does not establish results for every curl pattern or hair condition.
What the source says.
Label and manufacturer information, not independent performance testing.
- Fragrance Free
- no
- Formula Positioning
- Avocado & argan, manufacturer naming
- Sulphate Free
- yes
- Named Ingredients
- Avocado oil, argan oil, aloe vera, glycerin; published list includes fragrance
Who should investigate it?
Plum's Avocado & Argan Frizz Control shampoo names avocado oil, argan oil and aloe vera, with glycerin and conditioning polymers in its published ingredient list. It is labelled sulphate-free and the list includes fragrance. The checked 250 ml pack costs more than Coconut & Peptides but less than Minimalist Hydrating Factors.
This is the preference-led alternative when the published oil and conditioning formula is more useful to you than the cheapest pack. It is not our fragrance-free recommendation. Do not read the presence of argan oil as proof that the finished shampoo behaves like a leave-in oil. Consider the conditioner you pair it with and the amount of heat styling in your routine before expecting one wash product to resolve frizz.
The trade-off
Fragrance is present. Curl-friendly and frizz-control wording does not establish results for every curl pattern or hair condition.
Published-source research, checked 10 October 2026. We have not purchased or personally tested this product. View the product source.
