Haircare · Plum
Plum Coconut Milk & Peptides Shampoo
Budget pack for a conditioning-oriented wash.
₹276
Listed for purchase; delivery depends on location
Displayed brand-store item price; shipping and conditional coupons excluded. Checked 2026-10-10. Price and stock can change.
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The useful distinction
Why it’s in the edit.
Coconut Milk & Peptides Strength & Shine is the lowest checked price per 100 ml among the 250 ml packs in this shortlist. Plum positions it around softness, strength and shine. Its practical distinction is the range of 250, 500 and 750 ml packs, not proof that peptides in this rinse-off formula repair every type of damage.
The other side
Before you choose.
Softness, shine and peptide benefits are brand claims. A bigger discounted bottle is not evidence of better results.
What the source says.
Label and manufacturer information, not independent performance testing.
- Fragrance Free
- Not verified
- Named Ingredients
- Coconut milk and peptides, manufacturer naming
Who should investigate it?
Coconut Milk & Peptides Strength & Shine is the lowest checked price per 100 ml among the 250 ml packs in this shortlist. Plum positions it around softness, strength and shine. Its practical distinction is the range of 250, 500 and 750 ml packs, not proof that peptides in this rinse-off formula repair every type of damage.
The 250 ml pack is the sensible entry point if you have not used the formula. Larger bottles reduce unit cost but only save money if you will use them. This is ranked ahead of Avocado & Argan on checked value; choose the latter instead if its published frizz-control formulation is your closer preference. Fragrance-free status was not verified for Coconut & Peptides in this pass.
The trade-off
Softness, shine and peptide benefits are brand claims. A bigger discounted bottle is not evidence of better results.
Published-source research, checked 10 October 2026. We have not purchased or personally tested this product. View the product source.
