Skincare · Plum
Plum 2% Niacinamide & Rice Water Face Wash
Conditional niacinamide cleanser alternative.
₹252
Listed for purchase; delivery depends on location
Displayed brand-store item price; shipping and conditional coupons excluded. Checked 2026-10-10. Price and stock can change.
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The useful distinction
Why it’s in the edit.
Plum's 2% niacinamide and rice-water face wash uses a sulphate-free label and is sold in identified 100 ml and 150 ml packs. Its published ingredient information also names cleansing agents and humectants. That gives a real formulation to investigate, rather than relying only on brightening language.
The other side
Before you choose.
The brand's user-study and brightening claims do not establish individual tolerance or a leave-on treatment result.
What the source says.
Label and manufacturer information, not independent performance testing.
- Fragrance Free
- Not verified
- Named Ingredient
- Niacinamide 2%, manufacturer product name
Who should investigate it?
Plum's 2% niacinamide and rice-water face wash uses a sulphate-free label and is sold in identified 100 ml and 150 ml packs. Its published ingredient information also names cleansing agents and humectants. That gives a real formulation to investigate, rather than relying only on brightening language.
We keep it as a comparison alternative, below the two explicitly fragrance-free Minimalist choices for this particular guide. Fragrance-free status was not established by our check, so it does not pass that filter. The product is rinsed off: a named niacinamide concentration is not proof that the cleanser will reproduce results from a leave-on product. Review the current full label rather than assuming every rice-water formula is identical.
The trade-off
The brand's user-study and brightening claims do not establish individual tolerance or a leave-on treatment result.
Published-source research, checked 10 October 2026. We have not purchased or personally tested this product. View the product source.
